“There’s a great variety of the very best of each style of Christmas song for the people of eastern Idaho,” says Wilt. New holiday music is already starting to show up from artists and Wilt is excited to hear what listeners think about it. It’s pretty rare that a brand-new, original Christmas song breaks through, but you do see it happen from time to time,” Wilt says. Even artists putting out Christmas songs every year tend to be covering the classics. “With Christmas music, those staple songs tend to be the ones that you come back to time and time again. Music Director Viktor Wilt says he’s spent a lot of time picking “the best of the best Christmas songs” for the east Idaho market and he’s hoping those who aren’t particularly enthusiastic about the early launch will give it a chance. Still, the early launch never fails to attract a large percentage of Christmas music “haters.” NonStopPlay is a digital radio station, streaming non-stop hit music music online, on your smart phone and on your smart speaker- We play All The Hits, All The Time When you tune in you'll always find us playing the latest upfront, commercial club & mainstream dance tracks alongside the biggest variety of todays hit music and throwbacks. 31 instead of ending it the day after Christmas so they’re continuing the same trend this year.įuerst says Classy 97 gains new listeners throughout November and December who normally aren’t listening the rest of the year. After COVID and everything else, people needed some lightheartedness,” Riverbend Operations Manager Jade Davis says.ĭavis says the station got a great response last year from playing holiday music through Dec. “It just felt like the right thing to do this year.
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